Books David Placek recommends

David Placek is a brand naming expert and the founder and president of Lexicon Branding, a firm that specializes in creating competitive brand names. He is best known for developing iconic names such as Swiffer, BlackBerry, Pentium, Sonos, Azure, and Impossible Burger. Over more than 30 years, he has led Lexicon to name thousands of brands and works with a global network of linguists.