David Placek

David Placek is a brand naming expert and the founder and president of Lexicon Branding, a firm that specializes in creating competitive brand names. He is best known for developing iconic names such as Swiffer, BlackBerry, Pentium, Sonos, Azure, and Impossible Burger. Over more than 30 years, he has led Lexicon to name thousands of brands and works with a global network of linguists.

Products they talk about

Leonardo da Vinci👍 Recommends
…recommending books to read for mastering marketing and positioning
“Then I, I'll, I'll switch and, uh, and I, uh, I would recommend simply because it's about creative curiosity and it's the book on Leonardo da Vinci written by the, uh, the, you know, the famous guy that wrote the one on Steve Jobs. Yes. Yeah. I think that's a great book and it's, it really is. Creativity takes a lot of persistence and tenacity.”
on My First Million
Ogilvy on Advertising👍 Recommends
…recommending books to read for mastering marketing and positioning
“One, David Ogilvie on advertising is a simple book. Uh, it's, it's, it's just good. I mean, you can read it, you know, over, well, not, I mean, maybe a couple of glasses of wine or something like that, but there's a lot of great principle in there. He, I mean, he truly was an advertising genius.”
on My First Million
Playing to Win👍 Recommends
…recommending books to read for mastering marketing and positioning
“And the third, from a marketing standpoint, I like reading the books by Roger Martin. He wrote a book called New Ways to Think. Um, I am familiar with him because we've done so much work at Procter & Gamble and he, you know, I don't know if he still is, but he, he was a very close consultant to A.G. Lafley, who was, you know, one of their great presidents. And, uh, he's, he's written two or three books, one of them with Lafley, which is called Playing to Win.”
on My First Million