Ogilvy on Advertising
by David Ogilvy
Mentioned once across 1 show · first heard Mar 2026 on My First Million.
The general take
David Placek calls "Ogilvy on Advertising" a simple, accessible book packed with great principles, praising Ogilvy as a true advertising genius. He suggests it's an easy read—something you could get through casually—while still delivering substantial value.
About
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.
Who said what
David Placek👍 Recommends
…recommending books to read for mastering marketing and positioning
“One, David Ogilvie on advertising is a simple book. Uh, it's, it's, it's just good. I mean, you can read it, you know, over, well, not, I mean, maybe a couple of glasses of wine or something like that, but there's a lot of great principle in there. He, I mean, he truly was an advertising genius.”
My First Million — This guy names billion dollar brands for a living, here’s his exact 3-step formula.at 54:34
Listener reviews
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