The 22 Immutable Laws of Marketing
by Al Ries and Jack Trout
Mentioned 2 times across 2 shows · first heard Aug 2025 on My First Million.
business strategyfoundersmarketing
The general take
Tim Ferriss views "The 22 Immutable Laws of Marketing" positively, specifically highlighting the Law of Category chapter as having made such an impact that he excerpted it in his own books Tools of Titans or Tribe of Mentors. He considers it valuable enough material to share with his wider audience.
Who said what
Tim Ferriss👍 Recommends
…recommending marketing strategy framework for business differentiation and positioning
“The Law of Category is a chapter from the 22 Immutable Laws of Marketing. I think I put it, I think I excerpted it in Tools of Titans or Tribe of Mentors because that chapter had a huge impact.”
On Purpose with Jay Shetty — Tim Ferriss: Feeling Stuck Right Now? (Use THIS 10-Minute Exercise to Stop Overthinking and Take Action)at 54:04
Shaan Puri👍 Recommends
…discussing how marketing principles help understand business strategy and positioning
“Have you one of the most suggested books that he has or that he recommends to others is the 22 immutable laws of marketing. Have you read that book? I've never actually read it now. I started reading it this weekend because I'm just I want to learn and he was just on and whatever. And it's only 110 pages. It's very short. And it's very easy. And one and it's written by these two guys that are marketing consultants, whatever. And they have a lot of wonderful clients, you kind of trust them. But they give you 22 laws not to break.”
My First Million — The man who built American banking - and walked away with $0at 20:28
Listener reviews
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