Blue Ocean Strategy
by W. Chan Kim and Renée Mauborgne
Mentioned 4 times across 3 shows · first heard Aug 2025 on My First Million.
The general take
Aaron Levie recommends Blue Ocean Strategy as a solid read that blends academic rigor with some entertaining elements. He groups it with other foundational business books like Seven Powers and Positioning as worthwhile reads for building strategic thinking.
About
OVER 4 MILLION COPIES SOLD WALL STREET JOURNAL AND BUSINESSWEEK BESTSELLER RECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTEN The global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages and is a bestseller across five continents—now updated and expanded with new content. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. A strategy classic. In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success.
Who said what
Aaron Levie👍 Recommends
…strategic business framework books for competitive advantage
“You want to read seven powers. You want to read positioning. You want to read, you know, for, it's a little bit more on the fun side, but blue ocean strategy. It's good kind of like mostly academic plus some, a little bit infotainment.”
My First Million — I dropped out of college and built a $3.6B company from scratchat 42:42
Tim Ferriss👍 Recommends
…recommending business strategy book on creating uncontested market space
“Blue Ocean Strategy also, those are all related.”
On Purpose with Jay Shetty — Tim Ferriss: Feeling Stuck Right Now? (Use THIS 10-Minute Exercise to Stop Overthinking and Take Action)at 54:30
Steven Bartlett💬 Mentioned
…referencing the blue ocean strategy framework for finding uncontested markets
“I think the big blue ocean opportunity, which is for anyone that doesn't know, I think of red oceans from the book called Blue Ocean Strategy as very competitive. Hyper competitive. Horrible markets where it's like a race to the bottom. You're all doing the same thing. No profit margin. Like you're saying the same thing, doing the same thing. And you all think that your unique positioning is unique, but it's actually not.”
The Diary Of A CEO with Steven Bartlett — Daniel Priestley: Plumbers Will Earn More Than Lawyers! I Predicted 2008, Now I'm Warning About 2029at 33:47
Hayes Barnard👍 Recommends
…explaining the strategic thinking behind creating GoodLeap as a B2B marketplace
“I read a book called the blue ocean strategy. And so we were in a little bit of a red ocean strategy, which was like, Hey, be your competition, be your competition, just be your competition. And I was in a, in a mindset where I was like, what if I can make my competition, our biggest partner instead of our biggest competitor.”
My First Million — From $4/Hour to $4 Billion Net Worthat 55:48
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