Aaron Levie
Guest on My First Million
Aaron Levie is the co-founder and CEO of Box, a public enterprise software company he started in 2005 after dropping out of the University of Southern California. He is known for building Box into a multibillion-dollar leader in cloud content management and for his strategic insights on SaaS, enterprise software, and AI.
Products they talk about
Blue Ocean Strategy👍 Recommends
…strategic business framework books for competitive advantage
“You want to read seven powers. You want to read positioning. You want to read, you know, for, it's a little bit more on the fun side, but blue ocean strategy. It's good kind of like mostly academic plus some, a little bit infotainment.”
on My First Million
Crossing the Chasm👍 Recommends
…key books for understanding technology market adoption and dynamics
“And then, you know, maybe like crossing the chasm or inside the tornado. So if you, if you had the time and you could be like locked in a room and read like six books, if you, if you read that, you will be able to predict a hundred percent of things that happen in technology.”
on My First Million
Inside the Tornado👍 Recommends
…strategic framework for understanding technology market dynamics
“And then, you know, maybe like crossing the chasm or inside the tornado. So if you, if you had the time and you could be like locked in a room and read like six books, if you, if you read that, you will be able to predict a hundred percent of things that happen in technology.”
on My First Million
Positioning👍 Recommends
…recommending key business strategy books for founders
“But if you add to it, you read positioning. Have you, you know this one? Yes. I love positioning. Nobody reads positioning and then they up their whole market positioning strategy.”
on My First Million
Seven Powers👍 Recommends
…discussing essential business strategy books every founder should read
“So I have a pretty good, um, I have a pretty good, um, I, I believe I have the best, uh, set of books, uh, at this point. Um, this is something that I'm, it's like one of the rare things I'm like overconfident about if founders only read seven powers, it just do seven powers. It's all that's like, obviously good.”
on My First Million
The Innovator's Dilemma👍 Recommends
…essential reading for understanding competitive dynamics and disruption
“So if you don't deeply understand innovators dilemma and this other book, innovator solution, it's like this great tandem. Yeah. They only do give you the problem. They don't, I've never realized. Yeah. I mean, he knows how to sell the, the, you know, sequels. So, um, uh, so innovator strikes back. This, the trilogy.”
on My First Million