Books Nir Eyal recommends

Nir Eyal is a behavioral design expert, bestselling author, and speaker who focuses on the intersection of psychology, technology, and business. He is best known for his books Hooked: How to Build Habit-Forming Products, Indistractable: How to Control Your Attention and Choose Your Life, and Beyond Belief, and is a former lecturer in marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.