Hooked
by Nir Eyal
Mentioned 2 times across 2 shows · first heard Mar 2026 on Proven Podcast.
The general take
Mick Hunt found Hooked and Beyond valuable for self-reflection, particularly in examining how his personal decisions shape his leadership. He credits the material with pushing him to look inward and recognize that the foundation of good leadership starts with understanding oneself first.
About
Note to Audible Listeners: As of December 2019, this version of the Hooked audiobook has been revised and rerecorded to greatly improve audio quality. Please disregard any reviews mentioning poor audio quality prior to December 2019. Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people use because they want to, not because they have to.
Who said what
Mick Hunt👍 Recommends
…discussing nir eyal's books that have shaped mick's leadership philosophy
“Hooked and Beyond really taught me to introspect on me a little bit. I think, you know, I'm a leader's leader is what I like to be told. But a lot of things that we do and the decisions that we make start with us first. And you really force me to look at me.”
Mick Unplugged — Master Your Focus with Nir Eyalat 02:12- NE
Nir Eyal👍 Recommends
…nir introduces his foundational work on behavioral design and habit formation
“So my first book was called Hooked, How to Build Habit-Forming Products. That book is all about how I stole the secrets of Silicon Valley to teach companies how to build habit-forming products for good. So how can we get people hooked to an exercise app, to a language learning app, to healthcare products, financial services products, anything that uses the psychology of Silicon Valley the same way that they get us hooked to Facebook and Twitter and Instagram.”
Proven Podcast — Beyond Belief What's Holding You Back - Nir Eyalat 00:58
Listener reviews
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