Nir Eyal
Guest on Mick Unplugged · Guest on Passion Struck with John R. Miles · Guest on Proven Podcast
Nir Eyal is a behavioral design expert, bestselling author, and speaker who focuses on the intersection of psychology, technology, and business. He is best known for his books Hooked: How to Build Habit-Forming Products, Indistractable: How to Control Your Attention and Choose Your Life, and Beyond Belief, and is a former lecturer in marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.
Products they talk about
Beyond Belief: How Your Beliefs Shape Your Reality👍 Recommends
…nir introduces his newest book exploring how beliefs influence personal reality
“And then I have my third book just published, which is called Beyond Belief. And so that explores how beliefs shape our reality. So the first two books I've already gone through, and I did the audio book blast through both of those. And I love what you do because they're based on science.”
on Proven Podcast
Hooked👍 Recommends
…nir introduces his foundational work on behavioral design and habit formation
“So my first book was called Hooked, How to Build Habit-Forming Products. That book is all about how I stole the secrets of Silicon Valley to teach companies how to build habit-forming products for good. So how can we get people hooked to an exercise app, to a language learning app, to healthcare products, financial services products, anything that uses the psychology of Silicon Valley the same way that they get us hooked to Facebook and Twitter and Instagram.”
on Proven Podcast
Indistractable👍 Recommends
…nir discusses his second book addressing attention control and avoiding unhealthy habits
“Then I looked at the other side of the story. I wrote Indistractable, which is all about how to control your attention and choose your life. So we want to get hooked to the healthy products, and then we want to kind of disconnect and stop getting so distracted by the things that aren't so healthy, whether that's drinking too much or smoking too much or clicking too much or scrolling too much. How do we make sure that we live our life with intent and without regret?”
on Proven Podcast
You Matter, Luma👍 Recommends
…nir eyal discussing his children's book teaching importance of feeling valued
“And here, I recently came out with a children's book titled You Matter Luma. And I wrote this for many reasons, but one of them, in addition to teaching children that they matter, I wanted to use this as a message for parents because I often think mattering is passed down or not mattering.”
on Passion Struck with John R. Miles