Garrett Gunderson

Garrett Gunderson is a financial educator, entrepreneur, and bestselling author best known for writing *Killing Sacred Cows* and for founding Wealth Factory. He helps entrepreneurs and small business owners build wealth through financial education and legacy planning. On *Proven Podcast*, he appeared to discuss a tax-free exit strategy and broader wealth-building principles.

Products they talk about

10X Is Better Than 2X👍 Recommends
…business acumen books for entrepreneurs scaling operations
“For like a, for a business owner, it's really like what book's going to help you increase your business acumen, you know, what's going to help you really understand whether it's, you know, anything from like 10 X is better than two X or buy back your time.”
on Proven Podcast
Buy Back Your Time👍 Recommends
…business acumen books helping entrepreneurs reclaim time and scale
“For like a, for a business owner, it's really like what book's going to help you increase your business acumen, you know, what's going to help you really understand whether it's, you know, anything from like 10 X is better than two X or buy back your time.”
on Proven Podcast
Deep Nutrition👍 Recommends
…health and nutrition books exploring food quality and nutritional science
“You know, like on the, on the, like my wife is a ferocious reader on health. Um, so she kind of is the catalyst on a lot of this for me, but I read, I loved deep nutrition, um, by Kate Shanahan back in the day. It got me thinking about like the quality of the food and the nutrition inside of the food.”
on Proven Podcast
Five Minute Journal👍 Recommends
…daily journaling tool for gratitude and intention setting practice
“I do a five minute journal every morning and I use a productivity planner. Uh, I don't know if you've seen a five minute journal, use those. It's just, I got it right here. I mean, so the five minute journal, I actually did. It's, it's just asked a couple of questions. Like what, what are three things you're grateful for? So I start the morning with what are three things I'm grateful for? What would make today? Great. Three more things. And then daily affirmation, just write that down.”
on Proven Podcast
Killing Sacred Cows👍 Recommends
…core financial fitness books that help readers understand money myths
“One is killing sacred cows too, because it helps to understand what the financial myths are so you can avoid them. Cause once you could see it, they're like, Oh, and it helps you break free from a lot of that constraint.”
on Proven Podcast
Money Unmasked💬 Mentioned
…explaining personality types in investing and financial decision-making
“I wrote a book called Money Unmasked and in that book, I talk about this category of person called the high roller. The high roller plays a game called opportunity, but they make, they cut corners, they take shortcuts.”
on Proven Podcast
Money Unmasked👍 Recommends
…financial books that help heal relationship with money and create vision
“The second one is money unmasked, which really helps people heal their relationship to money, understand like where they could put more money in your pocket by plugging the leaks and expand their mind. So they create a vision that's so compelling that they enjoy their life.”
on Proven Podcast
Productivity Planner👍 Recommends
…planning tool for daily priorities and time management using pomodoro
“And then the productivity planner is where I can just write down what my priorities are for the day. And then I use the Pomodoro method, right? Where you just go like set an alarm for 25 minutes, work on it, take a break, come back to it. So it just is really nice to get those little endorphins every time you fill out one of the circles or I do.”
on Proven Podcast
The 5 Love Languages👍 Recommends
…marriage and relationship books helping understand emotional connection
“I loved the five love languages when I was first married, that thing still kind of resonates with me. And it's something that I think about and has been super helpful. So I think those are kind of like the top three that made a big difference for me.”
on Proven Podcast
The Ascent of Money👍 Recommends
…books on financial history and evolution of money systems
“Like opportunity cost and finance and accounting or the ascent of money is a really fascinating book, which talks about how money started and its history of money and how that evolves. And it gives you really interesting perspective as we hear in today's world.”
on Proven Podcast
The Married Man Sex Life Primer👍 Recommends
…relationship and marriage dynamics books for improving attraction
“Um, there's a book called the married man, sex life primer, uh, by Apple K love that book. Reread that book quite often. I think that does a really good job of talking about like, you know, attraction and is it's, you know, alpha and beta and, and like just, it's so good. It's, it's such a good book. That one was a game changer.”
on Proven Podcast
The War of Art👍 Recommends
…personal development books on overcoming resistance and building resilience
“Yeah. Like there's some, some books I revisit every year, like, uh, the war of art by Steven Pressfield, because it just talks about like when people face resistance, how you get through that resistance. Because if you're resourceful and resilient, you can accomplish almost anything.”
on Proven Podcast
Way of the Superior Man👍 Recommends
…relationship books exploring attraction and masculine dynamics in marriage
“Way of the superior man. I really liked by David data. Um, there's a book called the married man, sex life primer, uh, by Apple K love that book. Reread that book quite often. I think that does a really good job of talking about like, you know, attraction.”
on Proven Podcast
What Would the Rockefellers Do👍 Recommends
…financial legacy planning books for building family structures and wealth
“And then what would the Rockefellers do is making legacy accessible to the people who normally wouldn't think about it till they're far down the road, the things that they could do today so they can invest in their kids.”
on Proven Podcast