Yoto
Yoto
Mentioned once across 1 show · first heard Jan 2026 on My First Million.
The general take
Sam Parr is blown away by Yoto's success, calling it an incredible toy and expressing amazement that it's generating $127 million in revenue. He admits he's not entirely sure how Yoto differs from its competitor but remains enthusiastic about the product itself.
About
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Who said what
Sam Parr👍 Recommends
…comparing alternative children's music toy brand with similar business model to tonies
“Tony's, the other one is Yodo. That's the one I got. Y-O-T-O. Have you seen Yodo? No. It's like the same thing. I don't know how they're different... 127 million in revenue. Are you joking me? What's going on? Crazy, right? It's an incredible toy. It's ridiculous.”
My First Million — The best stuff we’ve read in the last 12 monthsat 55:00
Listener reviews
Bought Yoto after hearing about it? Tell everyone how it went.
