Serato
Mentioned once across 1 show · first heard Nov 2025 on My First Million.
Who said what
Andrew Wilkinson👍 Recommends
…discussing a SaaS business that has strong switching costs due to hardware integration
“And the dominant software company in that world for the last 20, 25 years, I think, is a company called Serato. And it's an incredible piece of software. I mean, DJs all over the world use it. I think like Diplo, you know, a gazillion of the top DJs. And these two guys in New Zealand built it. And what they did was really smart. They partnered with the hardware manufacturers like Pioneer and they deeply integrated into the hardware.”
My First Million — I Ranked the Best & WORST Businesses to Start Before 2026 | Andrew Wilkinsonat 12:08
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