Rorra Water Filter
Rorra
Mentioned once across 2 shows · first heard Sep 2025 on Huberman Lab.
The general take
Jordi Hays is the founder of Rorra and positions it as a premium, design-forward brand in the water filtration space—essentially aiming to be the Dyson of water filters. He stumbled into the category after recognizing what he saw as a gap for a quality brand-focused solution, suggesting he views most existing options as lacking that kind of aspirational appeal.
About
ENJOY GREAT-TASTING TAP WATER EVERY DAY AT HOME- The 2.25-gallon Big Berkey System can be used on a countertop in your kitchen or office to transform tap water into delicious drinking water that's also ideal for making your favorite beverages or cooking. · INDEPENDENT TESTING- Black Berkey Elements (the original BB9-2) are composed of a unique, proprietary blend of multiple media types backed by testing from accredited, third-party labs. Black Berkey Elements remove or dramatically reduce over 250+ typical contaminants that could be present in freshwater sources—no electricity, tools, or plumbing are required. · INCLUDES AUTHENTIC BLACK BERKEY ELEMENTS (THE ORIGINAL BB9-2)- Don't fall for lookalike filters that use our Berkey BB9-2 model number or trademarks in their titles or product descriptions to legitimize their brand as replacements or "compatible", when they are not.
Who said what
- JH
Jordi Hays👍 Recommends
…discussing Jordi's water filtration company focused on design and R&D
“I started a company called Rora with my friends, Brian and Charlie, and we're a happy TrueMed customer. And that was me. I didn't know you helped start that. Yeah, so I stumbled into kind of the kind of water crisis years ago at this point and started looking at all the solutions in the category and kind of ultimately felt like there needed to be kind of like a Dyson type brand in the categories. A brand that was like incredibly focused on R&D and making products in a variety of different form factors because you're constantly interacting with water in your day-to-day life, whether it's in your shower, bath, drinking water, whole home filters, etc.”
My First Million — The Simplest Way To Make $1M In 2026at 33:35
Listener reviews
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