Revenue Architecture
by Mark Roberge
Mentioned once across 1 show · first heard Jul 2026 on Proven Podcast.
The general take
Mark Roberge recommends Revenue Architecture by Jocko Willink as a valuable resource for people working deep in go-to-market strategy. He singles it out as recent work he specifically likes from Winning by Design. That's the extent of the praise shared—solid endorsement from someone in the GTM space, but no deeper dive into what makes it work.
About
The Textbook behind the Foundational Principles of Recurring Revenue Welcome to Revenue Architecture, a textbook meticulously designed for recurring revenue businesses. Authored by Jacco van der Kooij, the founder of renowned B2B revenue consultancy Winning by Design, this book reveals the proven frameworks and systems that successful revenue leaders are using to align their Go-to-Market (GTM) teams to drive efficient, durable revenue growth. Too many revenue leaders are struggling to meet their goals from quarter to quarter, year to year. Why? Most often, their Go-to-Market (GTM) strategies are a hodgepodge of disjointed processes, unaligned systems, and siloed teams. Inside these pages, discover over 250 diagrams, tables, and blueprints, all purpose-built for recurring revenue, that will streamline your GTM approach using scientific principles.
Who said what
Mark Roberge👍 Recommends
…Mark Roberge recommending go-to-market and sales strategy books
“And I love the work recently of Jocko at winning by design. I think his most recent one is revenue architecture. So if you're deep in the go-to-market front, that's what I like.”
Proven Podcast — The Science of Scaling & AI - Mark Robergeat 57:30
Listener reviews
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