Monetizing Innovation
by Eddie Yoon
Mentioned once across 1 show · first heard Jan 2026 on Mick Unplugged.
The general take
Eddie Hartman is proud of the 2015 book Monetizing Innovation, which he says became required reading at a major music provisioning company—so important that employees called it the Bible and kept copies on their desks. The book apparently resonated strongly enough with at least one significant organization to become foundational to their operations.
About
Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation--measured in dollars and cents--is a very hard target to hit. Companies obsess over being creative and innovative and spend significant time and expense in designing and building products, yet struggle to monetize them: 72% of innovations fail to meet their financial targets--or fail entirely. Many companies have come to accept that a high failure rate, and the billions of dollars lost annually, is just the cost of doing business. Monetizing Innovations argues that this is tragic, wasteful, and wrong. Radically improving the odds that your innovation will succeed is just a matter of removing the guesswork.
Who said what
Eddie Hartman👍 Recommends
…discussing Eddie's first book about pricing strategy and value measurement
“We wrote a book in 2015 called Monetizing Innovation. We're very proud of that book. There is a major company that you know of, and they is in the provisioning of music tracks... When you walked into their office, they had a copy of Monetizing Innovation on everyone's desks and they called it the Bible.”
Mick Unplugged — Don’t Just Survive-Thrive: Strategy and Stories from Eddie Hartmanat 09:55
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