Eddie Hartman

Eddie Hartman is a tech visionary, entrepreneur, and scale architect best known as the co-founder of LegalZoom, which helped revolutionize access to legal services. He is currently a Partner and Board Member at the global consultancy Simon-Kucher, where he specializes in revenue strategy, pricing, and go-to-market for high-growth and SaaS companies, and he also lectures at leading universities such as Stanford, Yale, and Harvard.

Products they talk about

Monetizing Innovation👍 Recommends
…discussing Eddie's first book and its impact on business strategy
“We wrote a book in 2015 called Monetizing Innovation. We're very proud of that book. There is a major company that you know of, and they are in the provisioning of music tracks... When you walked into their office, they had a copy of Monetizing Innovation on everyone's desks, and they called it the Bible.”
on Mick Unplugged
Monetizing Innovation👍 Recommends
…discussing Eddie's first book about pricing strategy and value measurement
“We wrote a book in 2015 called Monetizing Innovation. We're very proud of that book. There is a major company that you know of, and they is in the provisioning of music tracks... When you walked into their office, they had a copy of Monetizing Innovation on everyone's desks and they called it the Bible.”
on Mick Unplugged
Scaling Innovation: How Smart Companies Architect Profitable Growth👍 Recommends
…explaining the purpose and content of his second book on scaling businesses
“The second book said, yes, but there are people who create a good product. Now you actually have to put in the work. You have to put in the sweat. That's the second book. It's a roadmap. It says, what do you do about setting the right price so that people are attracted to it? What do you do about raising prices when you need to? How do you negotiate when things are tough?”
on Mick Unplugged
Scaling Innovation: How Smart Companies Architect Profitable Growth👍 Recommends
…explaining the purpose and content of his second book on scaling businesses
“The second book said, yes, but there are people who create a good product. Now you actually have to put in the work. You have to put in the sweat. That's the second book. It's a roadmap. It says, what do you do about setting the right price so that people are attracted to it? What do you do about raising prices when you need to? How do you negotiate when things are tough? Like, what should I be looking for? It has all of those real world, very pragmatic steps to go from good product to good functioning business.”
on Mick Unplugged