Marketing Lessons from the Grateful Dead

The general take

Sam Parr is enthusiastically positive about the book, telling listeners to buy it in triplicate and even gift copies to their parents. He seems to view it as valuable enough to recommend to multiple people, though he's the only speaker quoted here so there's no sense of broader consensus.

About

The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business.

Who said what

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  Sam Parr👍 Recommends

  …discussing brian halligan's book on grateful dead marketing strategy and philosophy

  “What's the name of the book? Called Marketing Lessons from the Grateful Dead. Buy it in triplicate. You gotta buy that for your parents.”

  My First Million — 7 Brutal Questions for a $20B Founderat 37:06

Bought Marketing Lessons from the Grateful Dead after hearing about it? Tell everyone how it went.

Discussion