Influence: The Psychology of Persuasion
by Robert Cialdini
Mentioned 3 times across 1 show · first heard Sep 2025 on My First Million.
The general take
The hosts view Cialdini's Influence as a foundational and practical book on persuasion psychology. Sam Parr credits it with helping him understand his own ability to convince people, while Shaan Puri specifically highlights its exploration of reciprocity as a key persuasion principle. They discuss it respectfully as a well-regarded work that shaped their thinking.
About
The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications. In the new edition of this highly acclaimed bestseller, Robert Cialdini— New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science.
Who said what
- MF
My First Million👍 Recommends
…robert cialdini's influential book on persuasion discussed between mohnish and his friend
“You introduced me to Power vs. Force by David Hawkins and to Gandhi's autobiography, The Story of My Experiments with Truth. We discussed Robert Cialdini's influence, the psychology of persuasion.”
My First Million — Mohnish Pabrai: How to be a top 1% investorat 44:30 
Shaan Puri👍 Recommends
…discussing reciprocity principle and cialdini's influence book in context of customer service
“So what you're saying, by the way, is like a world famous, uh, it's the rule of reciprocity. It's Robert Cialdini's book, Influence, which is basically like, uh, if I do a favor for you... Even if those two favors are not equal, I will do something to get back to sober even because we want to feel even.”
My First Million — How I Built a $1.7B Business Repairing Garage Doorsat 45:41
Sam Parr👍 Recommends
…discussing robert cialdini's influence book and persuasion principles
“There was, um, have you read the book Influenced by Robert Cialdini? No. Oh, man. It's like, in terms of... I feel like I'm going to end this podcast with, like, an entire reading list. It's, like, considered the gospel when it comes to, like, influence, which is related to marketing.”
My First Million — The Hospitality Principles That Build Billion-Dollar Startupsat 20:20
Listener reviews
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