Go for No
by Richard Fenton and Andrea Waltz
Mentioned once across 1 show · first heard Sep 2025 on Becoming UnDone.
The general take
Sean Murphy recommends Go for No as a useful framework for understanding failure, appreciating how the book breaks down different levels of failing—from just being willing to fail, to failing faster, and ultimately failing exponentially. He seems to see it as genuinely valuable for anyone trying to improve their approach to risk and iteration.
About
In a world inundated with sales books on getting to yes, this audiobook recommends just the opposite, focusing on how increasing your failure rate can greatly accelerate your movement toward ultimate success. Go for No! chronicles four days in the life of fictional character Eric Bratton, a call-reluctant copier salesman who wakes up one morning to find himself in a strange house with no idea of how he got there. But this house doesn't belong to just anyone! It belongs to him...a wildly successful, 10-years-in-the-future version of the person he could become if he learns to overcome his self-limiting beliefs and overcome his fear of failure. Through the dialogue of the two main characters, the authors have fashioned an entertaining story to present the key concepts essential to sales success.
Who said what
- SM
Sean Murphy👍 Recommends
…discussing book about embracing failure as a path to success
“There's a book I'm gonna recommend to y'all. Um, go for no, I forget the author's name, but he talks about the levels of failure. Level one is the ability to fail. The willingness to fail, the wanting this to fail. Next you want to feel bigger and faster. And lastly, you want to fail exponentially.”
Becoming UnDone — 137 | Transforming Adversity into Purpose: Sean Murphy's Journey to Empowermentat 33:15
Listener reviews
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