Dr. Squatch
Dr. Squatch
Mentioned 2 times across 2 shows · first heard Apr 2026 on My First Million.
The general take
Dillon Latham likes Dr. Squatch shampoo but thinks their ingredients could be better, while Chad Janis points to them as a well-executed brand that successfully sold to Unilever. Both speakers view the company positively overall—Dillon as a solid product with room for improvement, and Chad as a model for how to build and scale a direct-to-consumer brand effectively.
About
RAISE THE BAR: Upgrade your shower with our sudstastic bar soap for men featuring Dr. Squatch’s favorite scents: Coconut Castaway, Fresh Falls, Wood Barrel Bourbon, Birchwood Breeze & more · NATURAL COLD PROCESS: This men's bar soap is crafted using a traditional cold process and with nourishing natural ingredients like Coconut Oil, Shea Butter, and Kaolin Clay · NO HARMFUL INGREDIENTS: Dr.
Who said what
Dillon Latham👍 Recommends
…discussing shampoo products and personal grooming routine
“One good shampoo that I've used that I really like, which is Dr. Squatch. So, we're going to make one similar to them, but they still don't have the best ingredients.”
Digital Social Hour — Dillon Latham Exposes Why Marriage Is A Scam | DSH #2010at 08:34- CJ
Chad Janis👍 Recommends
…examining what made successful personal care brands execute so well
“I sat on the board or observed the boards of great brands like Ruggable, Dr. Squatch, Brooklyn and Chubbies, Solo Stove, Thuma, 12 different businesses. And so I learned a lot from the unique problems and frankly, the recipes that worked for each of them. I would say that the brand that I think we most closely resemble in terms of execution is Dr. Squatch. They just sold to Unilever like last year for 1.5 billion. And in that business, what's cool about it is one, cold process soap is more natural. But because of the branding, the approach, the partnerships they do, they've taken an approach where you as a consumer relate to the brand.”
My First Million — This guy built a $1B+ brand in 3 years. The product? You'd never guessat 05:56
Listener reviews
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