Chad Janis

Guest on My First Million

Chad Janis is the founder and CEO of Grüns, a consumer wellness gummy brand that became the top greens supplement on Amazon and was acquired by Unilever in a billion‑dollar-plus deal less than three years after launch. He is a former investor at Summit Partners with a background in consumer and e-commerce brands and holds an MBA from Stanford Graduate School of Business.

Products they talk about

Dr. Squatch👍 Recommends
…examining what made successful personal care brands execute so well
“I sat on the board or observed the boards of great brands like Ruggable, Dr. Squatch, Brooklyn and Chubbies, Solo Stove, Thuma, 12 different businesses. And so I learned a lot from the unique problems and frankly, the recipes that worked for each of them. I would say that the brand that I think we most closely resemble in terms of execution is Dr. Squatch. They just sold to Unilever like last year for 1.5 billion. And in that business, what's cool about it is one, cold process soap is more natural. But because of the branding, the approach, the partnerships they do, they've taken an approach where you as a consumer relate to the brand.”
on My First Million
Symbiotica👍 Recommends
…discussing innovative supplement formats that disrupted the market
“Go find a new product format. Symbiotica. I came out with these little liposomals. Um, who else have I seen that that's created new? Oh, you've got like, like dose. It's like the liver health product. It's like these little shot glasses. Um, it's like a concentrated liquid. That's another one.”
on My First Million