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Unreasonable Hospitality

Unreasonable Hospitality

by Will Guidara

Mentioned 2 times across 2 shows · first heard Feb 2026 on The Chef's Cut.

service excellencecustomer experiencehospitality
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The general take

Shaan Puri read Unreasonable Hospitality and found it interesting enough to have Will Guidara on the podcast, though he was initially skeptical about whether the fancy restaurant approach would apply elsewhere. His main question was less about whether the concept works and more about its broader applicability beyond high-end dining.

About

The must-read New York Times bestseller that's redefining hospitality and inspiring readers in every industry. - Featured in FX's The Bear and Showtime's Billions - JP Morgan NextList Pick Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world. How did Guidara pull off this unprecedented transformation? Radical reinvention, a true partnership between the kitchen and the dining room—and memorable, over-the-top, bespoke hospitality. Guidara’s team surprised a family who had never seen snow with a magical sledding trip to Central Park after their dinner; they filled a private dining room with sand, complete with mai-tais and beach chairs, to console a couple with a cancelled vacation.

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