Start with Why
by Simon Sinek
Mentioned 2 times across 1 show · first heard Jan 2026 on Mick Unplugged.
The general take
Dr. Anthony Randall has read Simon Sinek's book but fundamentally disagrees with its core premise, arguing that the sequence should begin with "who" and "what" rather than "why." He respects the work enough to keep it on his shelf, but clearly sees it as missing the mark on where the real starting point should be.
About
The inspirational bestseller that ignited a movement and asked us to find our WHY Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever. START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr.,
Who said what
Dr. Anthony Randall💬 Mentioned
…discussing simon sinek's why concept versus anthony's approach to leadership
“I've got his book on my bookshelf. But I always want to press like you do. I don't think it starts with why. It starts with who, and it starts with what.”
Mick Unplugged — Practice Makes Permanent: Transforming Leaders with Dr. Anthony Randallat 02:04
Mick Hunt💬 Mentioned
…discussing the concept of personal motivation and purpose beyond just the why
“You know, I always start my podcast by asking my guests about their because, right? That thing that's deeper than your why. You know, Simon Sinek wrote the book Start With Why. And I do believe you start with why, but you're actually fueled by your because, right?”
Mick Unplugged — Fans First: How Jesse Cole Turned Baseball Into An Experienceat 01:27
Listener reviews
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