Shea Baby clothing line
Mentioned once across 1 show · first heard Oct 2025 on Digital Social Hour.
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- SF
Shea Fisher👍 Recommends
…building successful western kids clothing and boots brand from scratch
“When I started having kids, I noticed there was just no cute, like Western stuff. I was like, I don't know how to, how I'm going to do this. So I originally started by approaching other brands, like big brands, Wrangler, Rock and Roll, Denim, lots of companies like, Hey, will you work with, with me? I want to do a kid's clothing line. And they all told me no. I'm like, fair enough. Well, one door closes. I'll find another way to open one. So I decided to do myself. We went from Shea Baby, just doing little Western boots in a year to having, um, the first year we're in like 300 stores. Our first store was like Cavendish and Buc-ee's. Now we're in like 2,500 stores throughout the U.S. So we do a lot of the bigger ones like Cavendish and Buc-ee's Murdoch's, a lot of the farm and ranch stores.”
Digital Social Hour — Shea Fisher: Why Most Couples Don’t Survive the Identity Shift | DSH #1595at 47:42
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