Liquid Death
Mentioned 2 times across 2 shows · first heard Jan 2026 on Finding Peak w/ Ryan Hanley.
Who said what
John R. Miles👍 Recommends
…discussing how belief and branding affect perception of products like canned water
“A little bit later this afternoon, my wife and I are heading to Reggae Rise Up, one of my favorite festivals of the year. And the reason I'm bringing this up is a number of years ago, I was at Reggae Rise Up when I needed to get a water. And the only product that they had, which I didn't even realize was water at the time, was this crazy looking bottle that said liquid death. And I love that in this chapter, you bring up the whole liquid death phenomenon because like when I taste it, it doesn't taste any different from any other water.”
Passion Struck with John R. Miles — How Beliefs Shape Behavior, Motivation, and Resilience | Nir Eyal — EP 746at 49:06- AK
Ann Kaplan Mulholland👍 Recommends
…discussing marketing strategies and brand building with successful marketing example
“And I called him up and said, I want to talk to you, and I want half an hour of your time. I want to know how to do it. I didn't lie to him. I want to know how do I do this. I don't do, like I'm not very good Instagram and TikToks. I can't stand doing Instagram and TikTok, to be honest. I don't like it. But you know when you're building a brand, you have to do it. So I asked for half an hour of his time, but I researched him and I thought this Liquid Death thing, and then it's just water. And it's not even special water. It's not like from Avion or something like that. It's water. Do you know what Liquid Death is? It's marketing. They know how to market. They have these brilliant ads.”
Finding Peak w/ Ryan Hanley — From Single Mom to Queen of the Castle: Ann Kaplan Mulholland on Building an Empire with Zero Excusesat 28:00
Listener reviews
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