Deep Purpose

The general take

Ranjay Gulati describes Deep Purpose as a book examining how startups begin with both an idea and an ideal, suggesting that purpose-driven motivation is foundational to entrepreneurship. His tone is neutral and observational rather than promotional.

About

Forbes, Best Business Books of 2022 The Next Big Idea Club, Best Leadership Books of 2022 Thinkers50 Top 10 Best New Management Books for 2022 Axiom Award Bronze Medalist for Business Ethics A distinguished Harvard Business School professor offers a compelling reassessment and defense of purpose as a management ethos, documenting the vast performance gains and social benefits that become possible when firms manage to get purpose right. Few business topics have aroused more skepticism in recent years than the notion of corporate purpose, and for good reason. Too many companies deploy purpose, or a reason for being, as a promotional vehicle to make themselves feel virtuous and to look good to the outside world. Some have only foggy ideas about what purpose is and conflate it with strategy and other concepts like “mission,” “vision,” and “values.”

Who said what

• RG

  Ranjay Gulati💬 Mentioned

  …discussing purposeful motivation in business and startups

  “In a previous project I did, I wrote a book called Deep Purpose in which I looked at even startups. They start not only with an idea. They usually start with an ideal.”

  Hidden Brain — You 2.0: Cultivating Courageat 19:10

Bought Deep Purpose after hearing about it? Tell everyone how it went.

Discussion