Craig Hill scissors
Craig Hill
Mentioned once across 1 show · first heard Apr 2026 on Acquired.
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The general take
The Acquired host discovered Craig Hill scissors through an Instagram ad and found the premise compelling—the ad caught them at the right moment by questioning why most scissors feel like cheap sheet metal. They seemed genuinely impressed enough to call it a "deep cut" and credit the marketing for making them want scissors they didn't know they needed.
About
Durable everyday items.
Who said what
- A
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…premium scissors product recommendation as carve-out
“Craig Hill scissors. Okay, wow. This is a deep cut. Scissors. Sometimes I get tricked by Instagram, as my wife says, where I'm scrolling through, and then I find the perfect ad hitting me at the perfect moment for some product I didn't even know I needed. This pair of scissors, the ad is great because it says, how come your scissors are like some flimsy sheet metal, and when you cut something that's hard, sometimes the scissors split sideways, and don't you hate that when it doesn't actually cut, and the little screw is actually not positioned in the place to give you maximum leverage? We've just gotten so cheap in how we make scissors. Don't you miss the scissors from your grandma's house when you were growing up from the 50s that were like metal and like really solid? Well, we have brought those back, but with the highest manufacturing quality, the best metals, this amazing grip.”
Acquired — Ferrariat 3:00:50
Listener reviews
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