Brand Sharks
Mentioned once across 1 show · first heard Jan 2026 on Mick Unplugged.
The general take
Jordan Mendoza credits Brand Sharks as a pivotal project that boosted his confidence and proved he could execute on collaborative work, even releasing a volume two. He framed it as a meaningful response to early doubters, bringing together multiple authors for individual chapters in what sounds like a fulfilling creative partnership.
About
Why would a smart New York investment banker pay $12 million for the decaying, stuffed carcass of a shark? By what alchemy does Jackson Pollock's drip painting No. 5, 1948 sell for $140 million? Intriguing and entertaining, The $12 Million Stuffed Shark is a Freakonomics approach to the economics and psychology of the contemporary art world. Why were record prices achieved at auction for works by 131 contemporary artists in 2006 alone, with astonishing new heights reached in 2007? Don Thompson explores the money, lust, and self-aggrandizement of the art world in an attempt to determine what makes a particular work valuable while others are ignored. This book is the first to look at the economics and the marketing strategies that enable the modern art market to generate such astronomical prices.
Who said what
Jordan Mendoza👍 Recommends
…jordan's collaboration book project that gave him confidence to write his own book
“So this was one of those things where in 2022, I did a co-collaboration project and I did it because of, you know, some of those people that say, hey, you're not going to be anything when you grow up. You're not going to amount to anything. And then you get opportunities further in life. And it presented it to my to me where I could collaborate with 10 other authors. We could each have a chapter and let's see if I've got it in me. Let's see if there's enough stories. And once I was able to execute on that project, it was called Brand Sharks. They've since done a volume two of that.”
Mick Unplugged — Why Adversity Can Be a Gift: Jordan Mendoza Breaks It Downat 03:42
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