12 and a Half

The general take

Gary Vaynerchuk wrote '12 and a Half' to address something he struggled with, using candor as the thirteenth principle to share his personal journey. He was intentionally private about the topic for a long time before feeling ready to write about it openly.

About

In his sixth business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk explores the twelve essential emotional skills that are integral to his life—and business—success and provides today’s (and tomorrow’s) leaders with critical tools to acquire and develop these traits. For decades, leaders have relied on “hard” skills to make smart decisions, while dismissing the importance of emotional intelligence. Soft skills like self-awareness and curiosity aren’t quantifiable; they can’t be measured on a spreadsheet and aren’t taught in B-schools or emphasized in institutions. We’ve been taught that emotional intelligence is a “nice to have” in business, not a requirement. But soft skills can actually accelerate business success, Gary Vaynerchuk argues.

Who said what

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  Gary Vaynerchuk💬 Mentioned

  …discussing gary's struggle with firing people and developing candor in leadership

  “I literally wrote a book because I was so bad at it, I hid it. But it was called 12 and a Half. And in the book, the 13th principle was a half, and it was called candor. And I spoke about my journey, and I was only ready, Sam, to write about it.”

  My First Million — How Gary Vee runs 7 businessesat 12:12

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