John Taffer
Guest on Digital Social Hour
John Taffer is an American hospitality expert, entrepreneur, and television personality best known as the creator, host, and executive producer of the Paramount Network reality series *Bar Rescue*. He is a New York Times bestselling author and a highly sought-after consultant who helps bars, restaurants, hotels, and other businesses improve their operations and profitability. Taffer currently leads multiple ventures in the hospitality space, including his restaurant concept Taffer’s Tavern and branded spirits line.
Products they talk about

Don't BS Yourself: Cut the Excuses That Are Holding You Back👍 Recommends
…discussing book about identifying excuses as the root cause of failure
“So I go back to my room. I wrote my second book, my bestseller, Don't BS Yourself, Cut the Excuses That Are Holding You Back. And I realized, think about this. What is the definition of an excuse? I did something I shouldn't have. I got an excuse.”
on Digital Social Hour
Taffer's Brown Butter Bourbon👍 Recommends
…discussing taffer's bourbon product launch and distribution expansion
“Taffer's brown butter bourbon is the most exciting thing in my life now. I'm really excited about it. I never thought I would be in the bourbon business. I'm walking through my restaurant in Alpharet, and after 283 episodes of Bar Rescue, Sean, I'm always looking for new ideas, right? For drinks. So my cook was cooking brown butter. So I took the brown butter, poured it in a sous vide cooking bag, filled it with whiskey, put it in a boiling water for four hours, moved it into the walking, scooped the butter off the top, poured it through a coffee filter, and brown butter bourbon was born.”
on Digital Social Hour