Henrik Werdelin
Guest on Proven Podcast
Henrik Werdelin is a Danish-born entrepreneur best known as the co-founder of BARK, the company behind BarkBox and Bark Air, and the venture development firm Prehype. He is also the founder of Audos and an author focused on entrepreneurship and AI, including books such as *The Acorn Method* and *Me, My Customer and AI*.
Products they talk about
Consuelo the Cactus👍 Recommends
…describing bark's toy design philosophy with personality and humor
“What's a popular toy? So Consuelo the cactus is a cocktail. It's a, it's a toy we have. And, um, she's happy on the outside, but when the dog tears apart, it has a toy inside. Oh, okay. I know that one. Yeah. It's like you win. She's sad. She's sad in the inside because she's complicated.”
on Proven Podcast
Me, My Customer, and AI👍 Recommends
…henrik unveiling his book about entrepreneurship and ai integration
“So what was the name of the book? The book is called Me, My Customer, and AI. And it has the story about how now the 62% of people can become entrepreneurs. And then it talks about these new type of companies that I think is going to be built. We call them donkey cones. And they're not unicorns. They're donkey cones. They grind like mules, but they party like unicorns.”
on Proven Podcast
Sensemaking👍 Recommends
…discussing thick data and relationship building in the age of ai
“I think that basically this thing that I read a book called sensemaking, they think about as thick data, the relationship, all the things that you can't kind of measure is going to be the thing that will make you stand out.”
on Proven Podcast
Super Chewer👍 Recommends
…explaining bark's product design for dogs with different play styles
“Super chewer is a product that we made that has like this special, uh, often bacon scented infused rubber that basically is very durable. So the dog can play for a long time, but they can also kind of like tear a pot and they really give it a go.”
on Proven Podcast