Books Gad Saad recommends

Gad Saad is a Lebanese-Canadian professor of marketing at Concordia University in Montreal and an evolutionary behavioral scientist known for applying evolutionary psychology to consumer behavior. He is the author of several books, including “The Consuming Instinct,” “The Parasitic Mind,” and “The Saad Truth About Happiness,” and hosts his own show, “The Saad Truth,” where he discusses psychology, culture, and human nature.