Andy Frisella

Andy Frisella is an American entrepreneur, bestselling author, and public speaker known for building consumer brands and for creating the 75 Hard program. He hosts **REAL AF with Andy Frisella** and previously hosted **The MFCEO Project**, a widely followed business and success podcast.

Products they talk about

Andy Frisella's Book on Mental Toughness👍 Recommends
…recommending the book on mental toughness for detailed program information
“Or you can go to andyfrisella.com and buy the book on mental toughness. It has the entire Live Hard program and a whole bunch of other info that's not on that free episode. If you're somebody who likes the ins and outs and the nuts and bolts and all the details, that's the way to go. Obviously, it's not free, but it is more in-depth.”
on REAL AF with Andy Frisella
Atlas Shrugged👍 Recommends
…discussing how society penalizes success and propagates failure ideology
“Go back to Atlas Shrugged and you'll fucking read it and you'll understand. They're rewarding degeneracy. They're villainizing producing. They're villainizing success. Rewarding absurdity... if you haven't read Atlas shrugged or at least gone into chat GPT and ask it to summarize in detail and read enough of it to where you understand what's going on. You don't really understand what's going on here.”
on REAL AF with Andy Frisella
Blue light glasses👍 Recommends
…comparing blue light glasses to phone settings for eye strain relief
“Well, they got those blue light glasses. I like those. Bro, they make a big difference. They do. Yeah. I don't care what anybody says. They say those, uh, that the settings on your iPhone, like takes the blue light away, but there's a big difference between wearing the blue light glasses and whatever it does on your phone. Cause I can, I can feel it in my eyes.”
on REAL AF with Andy Frisella
Book on Mental Toughness👍 Recommends
…promoting the book on mental toughness that contains the live hard program
“You can also go to andyfrisella.com and buy the book on mental toughness. The book on mental toughness has the entire live hard program plus a whole bunch of other content about mental toughness, how to cultivate it, why it's important and how to use it to become the best version of yourself.”
on REAL AF with Andy Frisella
DayQuil👍 Recommends
…discussing cold and flu medication for surviving illness
“Those Joe Cap day quills. Oh, bro. You take two of those, you'd be all right. I'm all right. And then we're getting through it. You know? Yeah. I'm pretty sure you could survive like a nuclear attack on a couple day quills. A couple of day quills. Yeah. You take a couple day quills, a mucinex, and a little nicotine.”
on REAL AF with Andy Frisella
Form Energy Watermelon Wrath👍 Recommends
…testing a new energy drink flavor during the show opening
“It is the, uh, new form energy watermelon wrath. You know, I, I like a good wrath of watermelon... That smells like bubblicious bubble gum. You ever have bubblicious? Yeah. I don't know what the fuck you have. What else would I've had? I don't know. Tried it. Dude, that really does smell like, have you had this or you're having one? You like it? Let's try... That's like bubblicious bubble gum. Oh, it has. It has. Or like watermelon, uh, Jolly Rancher.”
on REAL AF with Andy Frisella
Kool-Aid Jammers👍 Recommends
…ranking childhood beverage products by perceived status and quality
“So above this, Capri Suns, Hawaiian Punch Pouches, Kool-Aid Pouches. Kool-Aid Jammers. Yeah, bro. Now we're talking, that's a different category. All right? That's like you're rich now.”
on REAL AF with Andy Frisella
Paradise Punch👍 Recommends
…discussing a beverage product that andy has been consuming regularly
“Yeah, some dude in Operator Standard today was like, is the Paradise Punch really as good as Andy says, or is he in sales mode? I'm like, yeah, dude. I lie to you guys all the time. Yeah, right. This one's a favorite. Yeah. The shit's amazing. No, dude. It actually is. I've been drinking the Paradise Punch nonstop, dude.”
on REAL AF with Andy Frisella
Red Famine👍 Recommends
…recommending a book about historical famine to understand current events
“and also Red Famine those two books can kind of enlighten you on a lot of what's going on right now yeah yeah that's real man”
on REAL AF with Andy Frisella
Relentless👍 Recommends
…discussing tim grover's influence on andy frisella's personal development
“And I was introduced to Tim through his book, Relentless. When I read that book, I was pretty sure that I was the only person like me on the planet. I was in a very dark space. I was like a lot of you guys, very ambitious, working very hard and felt completely out of place. And I read that book. And I say this often, dude, I think it saved my life for sure.”
on REAL AF with Andy Frisella
The Book on Mental Toughness👍 Recommends
…introducing the book on mental toughness and the live hard program
“There's also a book. The book is called The Book on Mental Toughness. You can get that book at andyfrusella.com. It covers the entire Live Hard program plus a whole bunch of other chapters on mental toughness, why it's important, how to utilize it to create your best self.”
on REAL AF with Andy Frisella
The Book on Mental Toughness👍 Recommends
…discussing the live hard program and mental transformation curriculum
“There's also a book. The book is called The Book on Mental Toughness. It's available at andyfrisella.com. I don't know if it's in stock currently, but we sell it out all the time. So, uh, that is not free. Uh, it does include everything that's available for free in episode 208, plus a whole bunch of extra content on mental toughness, why it's important, how to cultivate, and how to use it to become the best version of yourself.”
on REAL AF with Andy Frisella
The Book on Mental Toughness👍 Recommends
…discussing the live hard program and related educational resources
“There's also a book called the book on mental toughness which is available at Andy for seller.com. It does not. It is not free but it includes a whole bunch of other shit besides just live hard program. So go by the book.”
on REAL AF with Andy Frisella
The Book on Mental Toughness👍 Recommends
…discussing the live hard program and mental transformation resources
“There is also a book available that you can purchase at andyfrisella.com. It is called The Book on Mental Toughness. You don't need to buy it, but if you do, it's got the entire Live Hard program plus a whole bunch of other chapters on mental toughness, why it's important, and how to use it.”
on REAL AF with Andy Frisella
The Book on Mental Toughness👍 Recommends
…promoting book that covers mental toughness training and live hard program
“You can also get the book, the book on mental toughness, which includes the entire live hard program. Plus a whole bunch of other chapters on mental toughness, why it's important, how to utilize it and build it and create the ultimate existence that you're after.”
on REAL AF with Andy Frisella
The Book on Mental Toughness👍 Recommends
…book providing mental toughness program and discipline mindset guidance
“There's also a book on Andy Frisella.com called the book on mental toughness, which gives you the entire program, plus a whole bunch of other stuff on a discipline mindset, how to apply it to your life.”
on REAL AF with Andy Frisella
The Book on Mental Toughness💬 Mentioned
…mentioning available resources related to the 75 hard program and mental toughness
“there's also a book it's called the book on mental toughness you can get that at andyfrisella.com”
on REAL AF with Andy Frisella
The Book on Mental Toughness👍 Recommends
…introducing the book on mental toughness and the live hard program
“There is also a book on this. The book is called The Book on Mental Toughness. It's available at Andy Frisella dot com. It is very popular book. Sometimes we have it. Sometimes we're sold out. But if you're somebody like me that likes to know the ins and outs and dive into all the details and the whys and the hows and what is and what isn't, the book is highly recommended.”
on REAL AF with Andy Frisella
The Book on Mental Toughness👍 Recommends
…recommending the book on mental toughness for understanding discipline and mindset
“There's also a book at Andy Frisella.com called the book on mental toughness. Great book. We saw a lot of them. If you like the ins and outs and all the nuts and bolts and you know the why behind everything is a great book.”
on REAL AF with Andy Frisella
The Book on Mental Toughness👍 Recommends
…andy promoting his book on mental toughness as supplement to podcast
“There is a book available at andyfrisella.com called the book on mental toughness. Uh, you don't have to buy it, but if you do, it's got a whole bunch of more information than what you get in just the podcast. Um, check it out. If somebody like me that likes to know the ins and outs, it's a must have.”
on REAL AF with Andy Frisella
The Book on Mental Toughness👍 Recommends
…discussing Andy's book on mental toughness and the Live Hard program
“There's also a book available called the book on mental toughness. You can buy that at Andy for seller.com. It's not free. Hence why I said you can buy it. But there's a whole bunch of extra information. If you're someone that likes the ins and outs and likes to know the whys and the hows and the nuts and bolts of how everything works, it's a great book.”
on REAL AF with Andy Frisella
The Book on Mental Toughness👍 Recommends
…promoting andy frisella's book on mental toughness and the live hard program
“There's also a book at andyfrisella.com called The Book on Mental Toughness, which includes the entire Live Hard program, plus a whole bunch of other information in depth, a bunch of chapters on mental toughness, how to use it, how to cultivate, why it's important, some case studies. And basically, if you're like me and you're somebody who has to know all the details, that's the resource for you.”
on REAL AF with Andy Frisella
The Book on Mental Toughness👍 Recommends
…introducing andy frisella's book on building mental toughness and the live hard program
“You can also get a book. The book is called The Book on Mental Toughness. You get that at andyfrusella.com. It has everything that is inside the Live Hard program, plus a whole bunch of extra content about mental toughness, why it's important, how to cultivate it and use it in your life. Now, the book is not free, by the way, but if you're someone who likes to know the ins and outs and all the details like I am, it's a hell of a book.”
on REAL AF with Andy Frisella
The Book on Mental Toughness👍 Recommends
…promoting his book on mental toughness as a deeper resource on the topic
“There's also a book called the book on mental toughness. You can get that at Andy for salad.com. It's not free, but it is much more in depth. If you want to get that, that's cool too.”
on REAL AF with Andy Frisella
The Book on Mental Toughness👍 Recommends
…promoting book on mental toughness available for purchase with live hard program
“There's also a book at Andy for Sella dot com, which you can buy it is not free. It's called the book on mental toughness. It has the entire live hard program at a much greater depth. If you're someone that likes to know the ins and outs.”
on REAL AF with Andy Frisella
The Book on Mental Toughness👍 Recommends
…discussing the live hard program and mental transformation resources
“There's also a book. The book is called The Book on Mental Toughness. It has the entire Live Hard Program plus a whole bunch of other information on mental toughness, how to cultivate it, how to use it to transform your life. You can get that book at andyfrisella.com.”
on REAL AF with Andy Frisella
The Book on Mental Toughness👍 Recommends
…discussing the book on mental toughness and live hard program
“There's also a book, the book on mental toughness. It goes over the entire Live Hard program and it is not free. There's also a whole bunch of chapters on mental toughness, why it's important and how to cultivate it in your life. You get that at AndyPercel.com.”
on REAL AF with Andy Frisella
The Book on Mental Toughness👍 Recommends
…discussing the book on mental toughness and the live hard program
“And you can also go to Andy for salad.com and there's a book called the book on mental toughness and you can, uh, buy that book. It is not free and it will give you the entire live hard program. Plus a whole bunch of other information on mental toughness, why it's important, how to use it in your life.”
on REAL AF with Andy Frisella
The Book on Mental Toughness👍 Recommends
…discussing available resources for the live hard mental transformation program
“You can also buy a book called The Book on Mental Toughness, which has the entire Live Hard Program plus a whole bunch of other information on mental toughness, why it's important, how to cultivate it, how to use it to build yourself into a fucking machine. Get that book at AndyFrisella.com.”
on REAL AF with Andy Frisella
The Book on Mental Toughness👍 Recommends
…referencing the book on mental toughness accompanying the 75 hard program
“There's also a book on my website, andyfrisella.com called The Book on Mental Toughness. It's a great book. It has the entire program inside plus a whole bunch of other information on mental toughness, how to cultivate it, how to use it to become the person that you know you could and should be.”
on REAL AF with Andy Frisella
The Book on Mental Toughness👍 Recommends
…discussing the live hard program and mental toughness training materials
“There's also a book. The book is called the book on mental toughness and it talks about the entire live hard program. Uh, plus a bunch of whole chapters on a mental toughness, why it's important, how to cultivate it. The book is not free. You get it. andyfrisella.com.”
on REAL AF with Andy Frisella
The Magic of Thinking Big👍 Recommends
…andy endorsing books that provide lasting value across personal growth journey
“one of my favorite books, dude, is that it's a very basic book called the magic of thinking big by David Schwartz, very basic, but dude, if you read that book like once a year, it will mean different things to you on your journey. And it's just, uh, I really enjoy the books that are in that, in that way. And, and third circle theory is, is I think one of the best books ever written.”
on REAL AF with Andy Frisella
Third Circle Theory👍 Recommends
…discussing pejman's books and philosophical frameworks for human growth
“So for those of you that don't know, PJ and I have been friends for fuck. I think 13 years. Yeah. Around. And, uh, you know, we've, I mean, we've grown together, we've built things together and, uh, very, very highly intelligent, deeply philosophical friend of mine. Uh, he's written a number of books, uh, in which you should read all of them. Um, especially third circle theory. But if you want to explain which books, uh, I mean, third circle theory was your favorite. It's the one that, you know, you talk about a lot on the show, but third circle theory, radius, gated choice are three basic books that are the framework to what I believe to be the most practical way for a human to become his high self.”
on REAL AF with Andy Frisella
Tiger Bomb👍 Recommends
…discussing energy drink or beverage product performance
“If you've never tried Tiger bomb, this is my unofficial endorsement of Tiger bomb. Stuff works, bro. It fucking works, dude.”
on REAL AF with Andy Frisella
Uncharted Supply Co. Emergency Kits👍 Recommends
…emergency preparedness kits and products from uncharted supply company
“So brother, now Christian's from Salt Lake, uh, from, uh, city park city area. Beautiful. And, uh, beautiful area. He runs an awesome company called Uncharted Supply. Yeah. Tell everybody what you, what you guys do and, and how, how kind of give your, your story of how you got into this... we build products that fix emergencies, big and small, you know, natural disasters, you know, anything like that, a flat tire in a car. Like we make a pretty wide range of products that are designed to help you kind of navigate everyday life and the big stuff that happens.”
on REAL AF with Andy Frisella
Wranglers Bootcut Jeans👍 Recommends
…discussing jeans and how to make them fit well through tailoring
“I like bootcut Wranglers, bro. They're straight up the best jeans you could fucking get. This is a plug? Oh, yeah. Here's the secret to jeans. Yeah. Get them altered. Go to a. Like tailored? Yeah. Go to a tailored. It's like 10 bucks. And they'll fit perfect. So take your jeans to your local tailor. Have them fucking tailor all your jeans. And they will look phenomenal on you. And you'll probably do better. Same.”
on REAL AF with Andy Frisella